If you were in Singapore’s main shopping belt, Orchard Road last Saturday and saw the thunder of a New York Police Department (NYPD) procession do not worry!

This unusual observation was the first procession of AXN, which has 26 cars in partnership with Harley Owners Group (Singapore Chapter) and regional exhibitions sponsor Chevrolet to promote the Blue Bloods, the new series of the chain of prime American police.

The on-the-ground motorcade stunt was the culmination of an extensive online and on-air campaign, featuring NYPD sightings across Asia reported by a fictitious AXN News Network (ANN). A series of on-air promos, first seeded on social media sites Facebook and Twitter, kicked off with ANN first reporting a spike in crime rates in New York City as a result of huge contingents of NYPD cops headed to Southeast Asia.

This was followed by other reports of ‘Men in Blue’ sightings in locations, such as Singapore’s Chinatown, Kuala Lumpur’s Petronas Twin Towers, Manila’s Makati City, and even Chevrolet showrooms – demonstrating the ingenious and seamless integration of a sponsor into an on-air promo. Sharp-eyed tourists and residents also submitted numerous videos of the ‘Men in Blue’.

A team of tall, strapping cops made their presence felt as they wandered along the busy thoroughfare giving out packets of tissue, to drive home the public service message that “it is time to clean up the streets”. The public, though initially perplexed, were soon posing for shots happily with the cops.

AXN, Southeast Asia’s No. 1 international general entertainment channel, is proud to be the first in Asia to premiere Blue Bloods on 21 February 2011. A drama about a multi-generational family of cops dedicated to New York City law enforcement, Blue Bloods marks multi-award winning Tom Selleck’s (Magnum P.I., Jesse Stone) return to primetime TV. The stellar cast of young and seasoned actors includes Donnie Wahlberg (Righteous Kill, Band of Brothers), Broadway luminary Len Cairou (Damages, The West Wing) and Bridget Moynahan.

Laurence Fishburne has signed on for another season of CSI: Crime Scene Investigation, according to The Hollywood Reporter.

The Emmy-winning actor, who replaced William Petersen on the CBS drama this season, is now contracted through the 2010-2011 season.

CSI‘s George Eads: Dr. Jekyll will make your hair stand up

The Season 10 finale, airing Thursday, May 20 (9/8c), will find Fishburne’s Dr. Langston facing off against two serial killers, leading up to a deadly cliff-hanger.

Reps for the CBS series and Fishburne did not immediately respond to TVGuide.com’s request for comment.

Something happened every so often on most of the shows that would signal that the writers were out of ideas: A serial killer would appear and start offing people. And, truly, the bar was low for those shows, but the murderous storyline would land like a big ol’ pointless ton of bricks. So what was that thud you just heard on Wisteria Lane? Yup, the once-hot Desperate Housewives just landed  its own serial killer storyline. Wah-wah…

Granted, the Fairview serial killer has been terrorizing the town since early in the season when Julie nearly bit it and that one coffee shop girl died. But last night, it finally heated up and we learned the identity of the killer: Preston’s shaggy-haired friend, a character whose name wasn’t even uttered during the sub-par episode. The storyline strikes me as strange because I don’t feel much affinity for this serial killer — or the women he’s targeted so far. Julie? I could take her or leave her — she’s mostly annoying and seems so inconsequential. The coffee shop girl? I didn’t even know who she was. And Preston’s former fiancé Irina? Good riddance to bad rubbish! (Last night’s hour only sealed my hatred for her, what with her continual plot to screw over Preston and all.) Why, exactly, should I care that this guy is killing non-important characters on Wisteria Lane? If anyone can tell me that, I’m honestly all ears.

I suppose I’m expected to shake in anticipation of the moment — soon maybe? — when Preston’s shaggy-haired friend tries to kill one of the ”important” ladies on the street. From what EW scoopmaster Michael Ausiello has told us, it sounds like Lynette is the person who will take the brunt of this kid’s future plans in the season finale when she’s delivering her baby. But, c’mon, in the end, we all know none of the four principal ladies will bite it.

The little show that began as a road trip through the demon-filled American back-country is officially 100 episodes in — and oh, how things have changed since the beginning. [SPOILERS FROM HERE ON OUT.] Remember when Dean and Sam were two young demon-hunters, off in a sweet ride of a car to search for their father, who taught them all they know about the supernatural? Staring in the devilish face of a fight like they’ve never seen before, I imagine Dean and Sam are longing for the days when their biggest problem was following dad’s trail. Personally, I’m not. That’s not to say those days didn’t produce quality entertainment. Many of the episodes from what I’ll call ”the simpler days” made my list of Supernatural’s 10 Best Episodes (a task that produced new levels of pain in my soul, which I’m not sure I’ve recovered from quite yet).

But take into consideration what they’re facing now: Lucifer and archangel Michael kind of make the Yellow-Eyed Demon look as threatening as a can of expired dollar store-brand condensed soup — a little scary in theory, but you’d face it in a life or death situation. And I’m happy to report that the subtle transformation of the show from a fun ride-a-long in the Impala into a mythology-packed roller coaster ride came to a head in ”Point of No Return.” It was the welcome mat to what I anticipate to be the grand finale of the show’s evolution and functioned just as a 100th episode should. It had a big twist (in the form of lovechild Adam Winchester’s return), a death (good riddance, Zachariah), an ass kicking (In Cas’ defense, Dean kind of deserved it), and guaranteed our attendance at episode 101 (Where did Castiel go?!). And I liked it. So let’s talk episode, specifically the 10 lines that deserve a closer look.

The charming Oli Pettigrew is back to host the latest season of Sony Style TV Magazine (Sony Style) which promises to bring you the latest lifestyle trends and happenings with an even higher quotient of style! Season 4 of the snazzy lifestyle magazine show will bring you across continents from Los Angeles to Japan and Australia, with more celebrity exclusives, rare giveaways and a sneak preview of the newest Sony gadgets!

This season, Oli has got his pulse right on the hip and the youthful. Follow him as he grills the likes of Kris Allen and Adam Lambert under the celebrity spotlight and gets insights into the world of popular indie bands like the Kings of Convenience, Plain Sunset and pop-rock band The Fray. Western music not your kind of thing? Then look out for Korean pop sensation, the sexy The Brown Eyed Girls or even tap into the latest street culture of parkour (also known as free running), defined as the physical art of moving like a ninja.

From celebrity interviews to sports and TV entertainment, Oli has it all covered. Football fans will not be disappointed, as Oli descends upon Darling Harbour in Sydney for the FIFA World Cup Fan Fest™, where millions of fans are expected to watch the matches live and bask in the camaraderie of the World Cup fever. Movie and TV junkies will also be in for a major treat as we tour the Sony Studio 3D Technology Centre in Los Angeles where the likes of Cloudy With A Chance Of Meatballs was produced; visit animation studios in Japan for a sneak peek into the art of animation and as we go behind the scenes on the filming sets of top-rated US dramas.

Technophiles will also not be left out, with our showcase of the latest and sleekest gadget lineup at the famous Sony Building in Japan, a must-visit on all travel itineraries!

Watching Sony Style has never been more rewarding as this season, there will be exclusive giveaways to our viewers in the form of autographed premiums and rare celebrity merchandise. Look out for our viewer contest in conjunction with the launch of a never-before released 3D music video where Guitarist legend Jimi Hendrix will come to life again! All you have to do is to send in your best air guitar video to us and stand to win attractive prizes like a Gibson electric guitar! Don’t miss the latest season of Sony Style, the half-hour info-tainment series on what’s hip, what’s sleek, what’s in, right here on AXN this April!

Action/adventure channel AXN will launch a high-definition version in south-east Asia from May. Carriage on two unnamed platforms has already been secured.

SPE Networks is rolling out the HDTV version in south-east Asia following its launch in South Korea in March 2009. In South Korea, AXN HD is available on DTH platform, SkyLife, as well as all three IPTV platforms – Korea Telecom’s Qook TV, LG Dacom’s myLGtv and SK Broadband’s broad&tv.

Ricky Ow, Senior Vice President and General Manager, SPE Networks, Asia, said: “With the HD wave gathering momentum in Southeast Asia, and the rewarding results we received in Korea, we believe the time is right to expand AXN HD’s presence in this region. Besides the two major platform deals, we are also negotiating for additional carriage so that more viewers will get to experience AXN’s brand of high impact action and top-notch entertainment in the best visual quality.”

AXN HD’s programming includes NCIS: Los Angeles, CSI, CSI: NY and CSI: Miami.

The AXN brand was started by SPE in Asia before expanding to Latin America and Europe.